Affiliate & Partner Marketing
Affiliate & Partner Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a method to improve their data collection processes. While it calls for much more technical knowledge than regular GTM and might present additional costs, it can lead to greater accuracy and more reputable information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and various other systems is much less accurate than it should be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety actions. This gives more accurate data and a much more total photo of individual journeys across networks.
Furthermore, this sort of monitoring allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives online marketers a lot more ownership over the data they send, and makes it simpler to adhere to various data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to control the system by altering the postback URL.
2. Better control over data.
Server-side monitoring permits organizations to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketers make even more enlightened advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally permits companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more reliable for services seeking to adjust to these adjustments.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information hauls before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise used to activate event-based ads, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data administration and offers organizations much more control over transmission, making it usually more trustworthy. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you demand-side platforms (DSPs) would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate information and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.